New PDF release: FairPay: Adaptively Win–Win Customer Relationships

By Richard Reisman

ISBN-10: 1631574779

ISBN-13: 9781631574771

companies realize the necessity to develop into extra consumer centred, yet fight to determine how. whilst, our good judgment and enterprise types for promoting electronic content material and companies are damaged. electronic relationships let prone at good value, yet we nonetheless specialise in discrete transactions at costs that buyers see as exploitive. This ebook explains how a progressive method of pricing can remedy those difficulties. It proposes a brand new structure for cooperative provider relationships that's custom-made and always adaptive. FairPay operationalizes a brand new common sense for carrying out ongoing company relationships that adaptively search win-win price propositions during which cost displays price. At a realistic point, the writer explains how this is often utilized to remodel more than a few industries -- with motivations, and directions for implementation in phases -- to reinforce loyalty, industry percentage, and earnings. At a conceptual point, he explores how novel techniques for participative co-pricing can dynamically search contract on win-win worth propositions -- to strategy optimum cost discrimination over a sequence of transactions. FairPay applies sleek behavioral economics in selection architectures that allow deep dating advertising. an internet complement is provided.

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FairPay: Adaptively Win–Win Customer Relationships by Richard Reisman


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