Paul J. Lavrakas's Encyclopedia of Survey Research Methods PDF

By Paul J. Lavrakas

ISBN-10: 1412918081

ISBN-13: 9781412918084

along side best survey researchers worldwide and with Nielsen Media examine serving because the company sponsor, the Encyclopedia of Survey learn equipment presents cutting-edge info and methodological examples from the sector of survey examine. even if there are different "how-to" courses and references texts on survey learn, none is as entire as this Encyclopedia, and none offers the fabric in this type of targeted and approachable demeanour. With greater than six hundred entries, this source makes use of a complete Survey mistakes viewpoint that considers all facets of attainable survey blunders from a cost-benefit standpoint.

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Encyclopedia of Survey Research Methods by Paul J. Lavrakas


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